AR Indoor Navigation App for UoW
·Reading time:
9Min
·Project production time:
2 months and 3 days
·Problems
Newcollege students can feel overwhelmed by large, complex campuses.
Large campuses can bedifficult to navigate without guidance.
Similar building layouts can make it harderto differentiate between them.
·Solution
Building anindoor AR navigation app can be a highly effective solution to help newstudents navigate the campus. The app provides realtime guidance,point-of-interest identification, and customized routes, and is accessible onthe students' smartphones.
·Objectives
accessibility
independence &confidence
·The industry at agiance
According to Statista (2022), it is expected that numberof navigation app downloads will increase tremendouslyin the coming years.
According to TechNavio (2021), the indoor navigation market inthe UK is expected to grow significantly in the coming years,with a compound annual growth rate of 43.1% from 2020 to2027. This implies that there is a need for indoor navigation inthe upcoming years and being one of the earliest organisationsto invest in this would bring a huge benefit to University ofWestminster.
In schools and universities, AR indoor navigation systems canhelp students find their way around campus, locateclassrooms, and navigate complex buildings. This technologycan also provide additional information about campusbuildings and landmarks, such as historical facts and points ofinterest.
·Functionalities
·KeyFunctions
Indoor Navigation
1.QR code scanning
2.Enrolment process instructions
3.Display waiting time(On the day of enrollment there are usuallymany new students and there is a long queue, so if they can see thewaiting time, it can help reduce the anxiety of waiting.)
4.AR map
5.AR navigation
6.Navigation from A to B
Meeting New Friends
1.Sign up for the event
2.Randomly assigned destinations
3.Interactive task tips
4.Taking photos with AR pose
5.Sharing on Social media
1.Sign up for the game
2.Allocation of teams by number draw
3.Task allocation
4.AR rewards
5.Game point gathering
User Flows
Indoor Navigation for Enrolment Day
Meet New Friends
Treasure Hunting Game
·Wireframe &GUISamples
·Wireframes
·GUI Samples
·Scalability
Print media - Buildinga mapin your brain inadvance
Disablity facilitydisplay
Add cultural feature -To know the storybehind thearchitectures
·SWOTAnalysis
·TargetDemographic
Students(including
thosewith disabilities
technologyand
smartphonesto
navigate
theirenvironment
·Persona
·Cost of building the prototype
·Product Construction Cost
·Marketing
·Digital Marketing
1.Email marketing:
Create an email list of prospective students andstudents with disabilities at the University of Westminster and send regularupdates about the app's features, benefits, and how it can help themnavigate around the university.
2.Influencer marketing:
Partner with influencers that are studying in UoW (orused to) to promote the app. Reach out to influencers who have a followingof students, disability advocates, or education enthusiasts, and ask them totry the app and share their experience with their followers.
3.Social Media Marketing:
Promoting the app on University of Westminster'sofficial social media pages through organic and sponsored posts targetedto current and prospective students.
·Ad Placementsin Campus
1.Open Day:
Promote the app during Open Day to showcase the University ofWestminster's technological advances and provide prospective students witha positive first impression.
2.Flyers:
Create flyers that provide information about the app and distributethem to students during orientation sessions, disability services offices, andother relevant events on campus.
3.Branded merchandise:
Create branded merchandises such as t-shirts, hats,or water bottles with the app's logo and messaging. Distribute these items atcampus events and activities to increase brand recognition and awareness.