"Mercedes-BenzMBUX 2.0"
·Reading time:
10Min
·Project production time:
1 month
Design and adaptation of the MBUX 2.0 system for the Mercedes-Benz S-Class. This study considers the HMI user experience for both manual and self-driving modes.
Consider a situation where you're low on fuel and need to lend your car to a relative who must fill it up and receive the virtual key. How do you manage, especially mid-journey? Based on such scenarios, this analysis identifies MBUX 2.0 limitations and user pain points in line with role design, aiming to improve user experience.
·Above actions include:
1. Destination finding and navigation.
2. Bluetooth connection and call answering.
3. Virtual key handoff to the intended recipient.
Based on comprehensive data research and vehicle reviews, we've compiled suggestions for enhancing the S-Class Mercedes-Benz HMI
·Problem Statement
Imagine a scenario where:You don't have much fuel in your car right now, but your child/relative, who needs to borrow your car, needs to fill it up nearby and pass the car's virtual key to your child/relative, while at the same time arcing to let him/her know.
What should you do, especially as most of the above actions take place in the middle of a journey?
Based on comprehensive data research and vehicle reviews, we've compiled suggestions for enhancing the S-Class Mercedes-Benz HMI.
·Macro Research
Based on financial reports, we've compared Mercedes-Benz's annual revenue with BMW and Volkswagen. The data shows Mercedes-Benz's exceptional competitiveness among the top three.
BMW, Mercedes-Benz, Volkswagen. (2016). EBIT of Audi, BMW and Mercedes-Benz in FY 2015 (in billion euros), Statista Statisa Inc. ‘Accessed: February 25, 2023.
Armstrong, M. (2020). Long road ahead for the UK's e-mobility goal. Statista. Statista Inc.. Accessed: February 25, 2023.
Based on certain research on the willingness of different age groups to buy a car, it was concluded thatGen X,executivesand Baby boomer are the main users of the Mercedes-Benz S-Class.
At the same time, we realized that electric cars might also be one of the target vehicles for the target group; based on the author's personal life experience, a detailed study of the data on distractions causing crashes showed that the rates of operating radio controls and using a sat-nav were 42% and 33% respectively.
We have also compiled a summary of the year-onyear revenue of Mercedes-Benz, BMW and Volkswagen, based on their financial reports; based on the above chart it is clear that Mercedes-Benz is exceptionally competitive in the upper three.
Based on the macro survey, we conducted micro-level research on the Mercedes-Benz S-Class in conjunction with the current media (research based on major vehicle review media, for reference only)
·Micro Research
·SWOT
Based on this approach, I analyzed the SWOT of Mercedes-Benz and made two Persona
SchubertLee·Vanuatu
Elisabeth·Fossolantz
Based on the characteristics of the target users mentioned above, we created the corresponding Empathy map and Customer Journey map.
·Empathy map
·Customer Journey map
·Safer;
·more comfortable.
·Fossolantz
·UX Interaction Flow Chart
UX interaction flowchart based on MBUX 2.0
Based on the above flow chart the basic HMI framework diagram is created and prepares the ground for the subsequent high fidelity diagram
·Tip and planning at the end of the bias
We have also seen that there are many people who get into accidents while driving because of distractions caused by looking at the centre screen, and since the S-class customers themselves are mainly middle-aged or elderly, and their own attention span is in a period of decline, I, as a UX designer, venture to assume that
The future of in-car navigation should not be overly large and widened centre screen size, but should be presented in front of the driver's seat, the side of the AR, directly appear "head-up guidance", so as to maximize the protection of the driver's life safety.
And the main user group of Mercedes-Benz S-class vehicle users compared to other consumer groups, the priority keywords to buy this car is: safety, privacy, comfort.
·UX/UI design results:
·Research reference
Cox Enterprises, KBB. (2022). Battery electric vehicle sales in the United States between 1st quarter 2020 and 2nd quarter 2022, by quarter. Statista. Statista Inc.. Accessed: February 25, 2023. https://www.statista.com/statistics/1231872/battery-electric-vehicle-sales-in-the-united-states/?locale=en
Armstrong, M. (2020). Long road ahead for the UK's e-mobility goal. Statista. Statista Inc.. Accessed: February 25, 2023. https://www.statista.com/chart/23533/market-share-new-uk-car-registrations-by-car-type/
EERE. (2021). Electric vehicle purchase likelihood in the United States in 2021, by consumer age group. Statista. Statista Inc.. Accessed: February 25, 2023. https://www.statista.com/statistics/1277794/electric-vehicle-purchase-likelihood-in-the-us-by-consumer-age-group/?locale=en
Automobile Association. (June 25, 2014). Causes of distractions which led to crashes or near misses in the United Kingdom (UK) in June 2014 [Graph]. In Statista. Retrieved February 25, 2023, from https://www.statista.com/statistics/318567/distractions-leading-to-road-accidents-united-kingdom/?locale=en
Automotive News. (2017). U.S. retail light vehicle sales in 2015 and 2016, by main age cohort (in million units). Statista. Statista Inc.. Accessed: February 25, 2023. https://www.statista.com/statistics/749552/car-sales-by-age-united-states/?locale=en
Experian. (2018). Breakdown of new luxury car registrations in the United States between January and September 2016 and 2018, by main age cohort. Statista. Statista Inc.. Accessed: February 25, 2023. https://www.statista.com/statistics/986485/luxury-car-sales-by-age-united-states/?locale=en
Mercedes-Benz, Volkswagen, BMW. (2022). Revenue comparison of Volkswagen, BMW and Mercedes-Benz in FY 2021 (in billion euros). Statista. Statista Inc.. Accessed: February 25, 2023. https://www.statista.com/statistics/274013/revenue-comparison-of-volkswagen-bmw-and-daimler/?locale=en
BMW, Mercedes-Benz, Volkswagen. (2016). EBIT of Audi, BMW and Mercedes-Benz in FY 2015 (in billion euros). Statista. Statista Inc.. Accessed: February 25, 2023. https://www.statista.com/statistics/274030/ebit-of-audi-bmw-and-daimler/?locale=en